The Drum Awards Festival - Extended Deadline

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By The Drum Team, Editorial

June 14, 2013 | 1 min read

In this attractive and evocative 60" spot, a cheeky little boy releases a cow from the pasture in order to 'rescue' it and earn himself a yogurt-based reward from his mum. The style and look of the ad make it appear far older than it is, but when his mother's mobile phone rings, we realise this is the present day after all.

Agency: Abbott Mead Vickers BBDO

Creative: Richard Baynham / Ian Gabaldoni

TV Producer: Ally Mee

Production Co: HLA

Director: Simon Ratigan

Producer: Tim Daukes

Photography: Karl Oscarsson

Production Designer: Marco Puig

Post Production: The Mill

Grading: AMV Digi-Lab

Editing House: The Quarry

Editor: Bruce Townend / Ed Enayat

Audio: AMV Audio Suite

Sound Designer: Will Cohen

TOTAL Greek Yoghurt

Content created with:

AMV BBDO

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