Sainsbury's sees total sales growth of 3.6% as Taste the Difference range exceed sales of £1bn
Sainsbury’s has announced a total sales growth of 3.6 per cent while also revealing that its Taste the Difference range had reached £1bn of sales.
The supermarket has released figures from its first quarter trading statement, also claiming that its market share had grown by 0.2 per cent to reach 16.8 per cent, while it saw like-for-like sales rise by 0.7 per cent during the first quarter.
Sainsbury’s chief executive Justin King described the performance as “solid” and said that following the supermarket chain’s own-brand re-launch completion, sales had grown by nearly seven per cent, with its Little Ones nappies relaunch co-ininciding with the withdrawal of Huggies from the UK had also proven a success.
Meanwhile, Sainsbury’s Taste the Difference range had also grown by sales by over 10 per cent to over £1bn in sales he revealed.
“Our strategy of focusing on general merchandise categories which are complementary to our great food offer is helping us gain market share. Non-food continues to grow at over twice the rate of food. We have seen particularly strong sales in homeware, with kitchen electricals growing at over 34 per cent year-on-year and cookware growing at nearly 23 per cent year-on-year,” King continued.
“Convenience remains a strong driver for growth, with sales up nearly 20 per cent year-on-year, underpinned by strong life-for-like sales. Our groceries online business is growing at over 16 per cent year-on-year.”
19 convenience stores have now been opened with a further 13 refurbished and another two expected to be opened for each week this year. Alongside that, the company has also opened one new supermarket and refurbished a further six.
King also highlighted the supermarkets commitment to its ‘Live Well for Less’ promise and competitive pricing and targeted promotions through both Nectar and coupon-at-till.