River Island has appointed photo booth provider Megabooth and Transport Media to implement a London-based marketing campaign promoting its new flagship Oxford Street store.
The activity will combine Megabooth and Transport Media’s creative and outdoor talents resulting in bespoke PR and taxi livery advertising for the high street chain.
A fleet of London taxis have been fitted with Megabooth photo booths and River Island vouchers. These taxis will be present along Oxford Street in order to take customers directly to the new flagship store.
A floral backdrop has been employed for the creative to represent the summer season. The creative also features the River Island logos and models decked out in the latest River Island collection. The tipseat adverts and branded receipts inside the cabs feature the same fuchsia colour scheme with the River Island name positioned in pale grey lettering along with the store’s website, new store address and a social media call to action.
Branded taxis featuring full livery coverage, tipseat adverts and branded receipts will also serve the capital for four weeks.