By Angela Haggerty | Reporter

The Bank


Peroni Nastro Azzurro article

June 11, 2013 | 1 min read

Peroni has launched an advertising campaign showcasing the brand's Italian heritage.

Created by The Bank, the new ad features the story of Carlo Peroni - grandson of the founder of Birra Peroni- and his journey towards creating an Italian premium lager brand.

The film - 'Storie di Stile' (Stories of Style) - focuses on the birthplace of Peroni, Rome, and was directed by Ian Cassie. The ad revisits the very first campaign for the brand, which featured a blonde model dressed in a sailor suit, created by Armando Testa.

Director of marketing for Peroni Nastro Azzurro at Miller Brands, Richard Ingram, said: "Storie di Stile celebrates Peroni Nastro Azzurro's strong authentic heritage and aims to reinforce its position as a premium Italian style brand."

The campaign will feature across cinema, print and out of home.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Content created with:

More from Advertising

View all