Peroni launches Italian heritage ad campaign
Peroni has launched an advertising campaign showcasing the brand's Italian heritage.
Created by The Bank, the new ad features the story of Carlo Peroni - grandson of the founder of Birra Peroni- and his journey towards creating an Italian premium lager brand.
The film - 'Storie di Stile' (Stories of Style) - focuses on the birthplace of Peroni, Rome, and was directed by Ian Cassie. The ad revisits the very first campaign for the brand, which featured a blonde model dressed in a sailor suit, created by Armando Testa.
Director of marketing for Peroni Nastro Azzurro at Miller Brands, Richard Ingram, said: "Storie di Stile celebrates Peroni Nastro Azzurro's strong authentic heritage and aims to reinforce its position as a premium Italian style brand."
The campaign will feature across cinema, print and out of home.
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