Bristows Traditional Bonbons unveils ‘fruity toff’ packaging with Aesop
Bristows Traditional Bonbons has unveiled a new design and campaign with Aesop, which aims to promote the retro quality of the sweets.
The hero of the new packaging design is an eccentric ‘fruity’ toff, who features a monocle and a tashe; and the POS will feature a series of ‘gurning wobblers’ with the straplines ‘they suck’ and ‘they’re chewy’.
Martin Grimer, executive creative director at Aesop, said: “This was all about injecting fun and personality into the brand. Our mouth-focused pack idea inspired us to capture the chewy, ‘sucky’ experience in a campaign using gurning!”
Bristows Traditional Bonbons will appear on shelf later this month or the start of July.
David Ives, managing director at Creditons Confectionery Ltd, added: “With Aesop it’s all about the story – and they have managed to tell ours with wit and style that references the brands heritage whilst bringing it bang up to date.”
Aesop has also created new packaging for Bristows Chewy Bonbons that will launch in July or August, which are targeted at a younger audience and feature brighter colours.
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