Over half of consumers would go to rival retailer if found better price via mobile
Over half (55 per cent) of in-store mobile shoppers have ended up buying a product from a rival retailer after finding a better price for a product online, research for Tradedoubler in its Performance Marketing: Mobile & Shopping on demand survey has found.
It was discovered that 52 per cent of connected consumers have at least one performance marketing app on their mobile phone, while a third (32 per cent) have price comparison sites and 20 per cent use daily deal sites.
Tradedouble regional director Dan Cohen said: “Powerful brands are losing dominance on the high street because they’ve placed too much importance on brand loyalty and not enough on the price, value and variety of channels including mobile apps that shoppers now expect and demand.
“Bargain hunting has gone mobile and if brands aren’t prepared with relevant and timely campaigns targeting shoppers who have at least one performance marketing app on their smartphone when they are ready to buy, they’re going to lose out.”
It was found that over half (51 per cent) search for mobile discount vouchers on their phones.