Channel 4 set to unveil second screen companion app
Channel 4 is set to unveil a new second screen companion app next month as part of its on-going viewer engagement strategy.
The app will be launched into beta phase in July to Channel 4’s registered users with the working title of 4Now, and will feature exclusive content and experiences, including games.
Keith Underwood, director of strategy and technology at Channel 4, said: “Channel 4 has a long history of delivering innovative new technology projects. As a centralised product destination, 4Now allows us to enhance our relationship with viewers and enables us to offer them a range of interactive, synchronised experiences for shows which may not have warranted a standalone application. Additionally, it enables us to drive further commercial opportunities for our advertising partners.
“The beta phase launch is also an incredibly exciting opportunity for our registered users to get involved in shaping the development of the product – part of the two-way relationship we have with our viewers.”
The app will initially be available on iOS with other platforms being considered for future launch.