Nikon Europe refreshes web design to better reflect 'I AM Nikon' brand sensibilities
Nikon Europe has revealed its new redesigned website which aims to deliver user-friendly product navigation and visuals for consumers to better understand the Nikon brand.
According to interactive marketing manager at Nikon Europe Danielle Walsh, the redesign was implemented to “redevelop the site to appeal to the broadest possible audience”.
Designed by Amsterdam and Stockholm-based Perfect Fools, visitors to the new site should now experience a more consistent brand presence which reflects Nikon’s ‘I AM Nikon’ campaign aesthetic and design sensibilities. Product information should be more easily accessible through intuitive navigation with simple tools to compare and select products. ‘Filter’ and ‘sort’ functionality have been employed with sample images and product highlight videos to give visitors a clear view of what the selected camera is capable of.
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Dedicated sections for service and support for members of the press and professional photographers remain on the site.
Walsh added: “At Nikon, we’re focused on photography, photographs, the moving image and the visual arts – so now our official internet presence reflects this with an engaging website. We expect people that visit our new site will want to spend a lot more time discovering our world than before.”
The new website is also fully integrated with Nikon’s social media channels including Facebook and the Nikon Blog.