We Buy Any Car website relaunched by Creative Spark

The US We Buy Any Car website and mobile site has been relaunched following a refresh by Creative Spark.

Aimed at instilling confidence in US consumers to begin the process of selling their car online, the website relaunch comes as part of an overall campaign to expand the car reseller to the US market.

Creative Spark won the pitch between US and UK digital agencies and said it “approached the project with a real focus on user experience, designing a website that highlights the simplicity of the online process.”

“With the US We Buy Any Car website the Creative Spark team have proven their digital skill set by making the navigation as simple as possible.

“We are very proud how we have simplified the online user experience of selling a car by breaking down the process from owning an unwanted car, getting a valuation through to selling the car,” said Neil Marra, Creative Spark founder and creative director.

In addition to a simplifying the online process, Creative Spark added an introduction to local showroom managers section to the site as well as videos of customer stories.

He added: “This project has also revealed the versatility of the Creative Spark design team who have adopted a style unique to a US market and brought an interactive You Tube element that will give US customers the confidence to use the US We Buy Any Car website.”