Silent, but deadly: JWT Melbourne launch anti fart drive
JWT Melbourne has designed and launched a new print campaign for Mylanta, the medication designed to treat heartburn, acid indigestion, sour stomach or gas.
Pardon?
The adverts play on images of the unwanted expulsion of anal gas. JWT Sydney has remained tight-lipped about the campaign, emitting not a sound via their Twitter feeds, website or media contacts.
JWT previously designed the “Sushiti” and “Chilli Con Carnage” visuals for Mylanta, and have retained the alimentary theme for the current campaign.