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Royal Canin unveils new branded look following appointment of Stuff Advertising


By Jennifer Faull, Deputy Editor

May 30, 2013 | 2 min read

Royal Canin, the UK pet care brand operated by Crown Pet Foods, has unveiled a new series of ads developed by its newly appointed advertising agency, Stuff Advertising.

Stuff recently won the account without a pitch following the arrival of Jonnie Galvin-Wright as MD earlier this year.

Royal Canin tasked the ad agency with providing a new branded look across their pet care ranges for both cats and dogs as well as providing both consumer and trade advertising on an on-going basis and working on special projects as required.

“When we met Jonnie it was clear that he had a real passion for our market as well as some great ideas on how Royal Canin could maintain its position at the top,” said Gemma Duffield, retail, breeders and professional marketing manager at Royal Canin.

“These ideas are now being put in to operation and we look forward to working with him and the rest of the Stuff team going forward."

Stuff has already revealed some of the new ads for Royal Canin, which has indicated how the brand will be shown going forward across both advertising and promotions.

The new brand communication and ads will appear in specialist consumer pet press , trade press, breeder press and will run across Royal Canin’s event and experiential activity, including Crufts, Discover Dogs and London Pet Show.

Richard Spruce, creative director at Stuff Advertising added: “On top of this we are working with them now to identify new marketing initiatives. On this project I can't really tell you more than that at this stage!”

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