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European Wax Center launches US radio campaign


By Jennifer Faull | Deputy Editor

May 29, 2013 | 2 min read

The European Wax Center, a chain of waxing stores across the US, has launched a national radio campaign developed by StrawberryFrog New York.

Running throughout spring and summer, the campaign comprises six 30 or 60 second radio spots, entitled; Bikini, Denim Shorts, Little Black Dress, Short Skirt, Skirt and Tank.

Each ad has aimed to remind a woman to let her to “let her skin shine this summer and have a little cheeky fun.”

Commenting on the campaign, Jessica Coba, co-founder of European Wax Center said: "We have done a lot of creative advertising in Vogue, Elle, Cosmopolitan and other fashion magazines and on big outdoor boards such as in Times Square and on the side of the Mondrian hotel in LA to remind our guests that we provide a premium, high quality waxing experience at a reasonable cost -- and done it in a way that raises eyebrows.

“Now we are adding these fun and cheeky radio ads that inspire guests to try a complimentary European wax this spring -- and feel gorgeous."

Miami based Poh Media handled the media buying for the campaign.

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