The Corona Calendar suggests 365 ways you can celebrate with a beer

Corona has unveiled a calendar created by TBWA\Singapore which offers up a different reason for celebrating every day of the year with a beer.

Presented as a series of specially designed coasters, it highlights days such as ‘Global Beatles Day’, ‘The Day the Refrigerator was Patented’ and somewhat more random suggestions like ‘Draw a Bird Day’.

Initiating the larger ‘Let the World Wait’ campaign for Asia Pacific, Corona has intended that the graphic designs are used by Corona distributers as daily social media posts, in-bar coasters, posters, event themes, supplement promotions, and point of purchase displays.

Describing the campaign, TBWA/Singapore creative director Gary Steele said: “It’s a beautifully crafted toolkit in the form of a coaster calendar that delivers 365 ideas for promotions, events or just some good fun for our markets across South East Asia.”

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