New ‘Football For Friendship’ scheme appoints Logistik Group for PR


By Ishbel Macleod, PR and social media consultant

May 24, 2013 | 2 min read

The ‘Football For Friendship’ scheme, which will see the world’s first ever International Children’s Forum for sport, fronted and hosted by former World Cup winner Franz Beckenbauer on Saturday, has appointed the Logistik Group to handle PR activation and the event.

The event brief for the forum, which will take place in Westminster on the morning of the UEFA Champions League Final, will look to see Logistik create a standout visual experience to captivate those involved and create an unparalleled day for the 600 children, aged 10-16.

Joint managing director of Logistik, James Wilkins, said: “It is great for Logistik to be working on an event like ‘Football For Friendship’ to create a multi-faceted campaign to capture the imagination of over 600 people at the Forum itself and millions of people across the world through PR activation. We are utilising our position as a diverse communications agency to not only deliver an outstanding event but also a comprehensive PR campaign to showcase grassroots sport at its very best. ”

Logistik will also handle a pre and post-event PR campaign for ‘Football For Friendship’, including raising awareness of the scheme in in national, regional, online and broadcast press; utilising Franz Beckenbauer’s role as a global ambassador; and handling the social media.


Content created with:


We are a truly integrated comms agency, taking your events, your campaigns and your brand experiences beyond engagement.

Find out more

More from Football

View all


Industry insights

View all
Add your own content +