Marketers working longer hours and company hoping to progress careers, according to survey
A marketing industry survey has revealed 57 per cent of marketers believe they should move company at least every three years for career progression, higher than the national average for other professions.
Survey: Results showed marketers were working longer hours
The Robert Walters Career Lifestyle Survey also showed 38 per cent of marketers are now working at least 50 hours per week, compared to 24 per cent in 2011. The national average across professions in the UK is 28 per cent, with increases occurring in accounting, legal, HR, IT and secretarial professions.
A recent survey by The Drum revealed almost 70 per cent of marketing and communications employees believe their health is affected by their work.
Director of marketing recruitment at Robert Walters, Tim Gilbert, said: "Most marketers feel that the best way of developing their professional expertise is to change jobs frequently - typically, this provides them with a variety of experience that they simply do not get by staying with the same employer for a number of years.
"Organisations typically value the varied skills of someone who has routinely changed roles every two to three years. The fact that marketers are most motivated by how interesting their job is gives a strong indication of how employers should focus their recruitment and retention strategies.
"Marketers like a challenging role that provides them with an opportunity to have significant impact on bonus success."
An interesting job was more of a motivation for marketing workers than a high salary or bonus, with 67 per cent identifying it as a factor - higher than any other group surveyed.
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