Churchill Insurance unveils two new TV ads

Churchill Insurance has this week unveiled two new TV ads featuring Churchill the dog: Ride and Welcome Home.

Both the ads, created by WCRS, focus on the insurance company’s ‘No Claims’ offers.

Simon Peck, managing director at WCRS, said: “We are really excited to be broadening the horizons of Churchill’s world. This is the next step in an incredibly effective and successful campaign. Oh yes!”

Both commercials were written by Jane Briers and Dave Cornmell and directed by Dominic Brigstocke, who has directed all of Churchill’s 30” spots since the start of 2012.

Amanda Walker, marketing director at Churchill, said: “Our campaign continues to expand Churchill’s repertoire. I’m thrilled with these latest instalments and think that they will provide real cut through in a crowded market place."

The first ad was unveiled on Wednesday, and Welcome Home launches today.

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