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Wrigley Made in Chelsea Binky Felstead

Wrigley unveils new campaign with Made in Chelsea’s Binky Felstead


By Ishbel Macleod, PR and social media consultant

May 17, 2013 | 1 min read

Wrigley has announced that it is set to launch a new campaign, which looks to persuade the public to reveal their superstar smile.

The campaign will be fronted by Made in Chelsea’s Binky Felstead, and coincides with National Smile Month, which starts on Monday and will run until 20 June.

The campaign follows the introduction of new Extra White Bubblemint last month.

Wrigley Made in Chelsea Binky Felstead

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