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By Ishbel Macleod | PR and social media consultant

May 15, 2013 | 1 min read

An LA-based writer is looking to give Abercrombie & Fitch a ‘brand readjustment’ by asking viewers to donate their A&F clothing to their local homeless shelter, after the CEO of the company suggested he didn’t want ‘unattractive people’ or people over a certain size shopping there.

Greg Karber created a YouTube video suggesting that people donate clothes, and send pictures of them doing so to #FitchTheHomeless.

The video went live on Monday and has so far almost received a million views.

In it, Karber insists ‘Together, we can remake the A&F brand.’

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