Mini advises public not to text and drive in ‘injured letters’ campaign by Publicis Mexico
Mini has advised the public not to text while driving and suggested that they download its 'The Word Blocker' app, in a new campaign by Publicis Mexico.
To show the dangers that texting can have, not only to the car but to people, Publicis created 30 letters, which were then placed around the city.
The ‘injured’ letters looked to promote the fact that 2000 people die a month and 750,000 are injured by texting while driving.