National Geographic Channel unveils new brand campaign with BBDO

The National Geographic Channel is set to launch a consumer campaign aimed at re-energizing and expanding the brand this weekend.

Created by BBDO, the campaign is set to premiere in primetime during the May 12 finale of the popular series Wicked Tuna, before the roll-out of a TV and cinema campaign.

The campaign, which will feature four brand spots, uses the message ‘The places we take you aren’t just on the map’.

Courteney Monroe, chief marketing officer at National Geographic Channel, said: With the incredible momentum the channel is currently experiencing, it is a perfect time to take advantage of the marketplace excitement in this channel to re-energize our fans and introduce this network to new viewers.

“Working with our partners at BBDO New York, we set out to create brand definitional spots which truly capture the awe and excitement viewers experience when they watch a show on our network.”

The spots will also run in select off-air media buys on other networks, and be featured on sister network Nat Geo WILD.

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