Formula One (F1) Dom Reilly

Luxury accessories brand Dom Reilly works with Pangaea Creative for end-to-end development of the brand


By Gillian West, Social media manager

May 10, 2013 | 2 min read

Dom Reilly has worked with Pangaea Creative to create the brand identity for his new range that combines classical craftsmanship with the design philosophy of a Formula1 race team.

Pangaea was appointed as the lead agency for the brand in early 2012 due to its heritage in Formula1 working with clients such as Williams F1 Team and Force India.

Collaborating with lead technicians at the Williams F1 Team, Dom Reilly specialises in ‘engineered style’ with the brand’s debut collection designed for those who travel internationally. The luxury travel brand aims to be stronger and smarter than competitors and incorporates materials such as high-density foam that is normally used in F1 cockpits.

“Due to my background working in Formula 1, I had very ambitious targets that couldn't be missed. When seeking a consultancy to create and champion the Dom Reilly brand, I knew Pangaea Creative would be more than up for the challenge - always meeting demanding deadlines set whilst not compromising on creativity and attention to detail. This brand couldn’t have launched without their involvement,” commented brand founder and CEO Dominic Reilly.

Pangaea creative director, Carlo Belli, added: “Formula 1 is a sport of marginal gains, meticulous attention to detail and cutting edge technologies. Dom and his team have created a series of products that embody these attributes. It’s been a privilege to work on the development of his brand, helped enormously by the quality of the products. We are confident Dom will achieve real cut-through in the highly competitive luxury accessory market.”

Formula One (F1) Dom Reilly

Content created with:

Pangaea TV

Find out more

More from Formula One (F1)

View all


Industry insights

View all
Add your own content +