National Farmers’ Union unveils child friendly brand with Cogent Elliott
The National Farmers’ Union (NFU) has unveiled ‘Let’s Talk Farming’, a colourful, new child-friendly brand created by Cogent Elliott.
This initiative, which looks to feed into NFU’s ‘Farming Delivers For Britain’ promotional drive, will educate, inform and entertain four to 12 year olds about the importance of farming and agriculture.
Mike Phillipson, CEO of Cogent Elliott, said: “The NFU has been a dream client for Cogent, as they’ve allowed our imagination to run riot, resulting in campaigns that attracted very favourable attention. In return, we have delivered work carefully crafted to build awareness of a very important issue. ‘Let’s Talk Farming’ will be a focused development of this work.”
The campaign will include a roadshow touring schools, the countryside shows and food festivals, where children will receive farming-themed giveaways.
Gemma Fitzpatrick, senior campaigns adviser at NFU, said: “As an ambitious organisation, the NFU was looking for a strong marketing agency with excellent creative skills to develop the Let’s Talk Farming brand and take it to a new level. We’re really impressed with the new-look vehicle and kids materials and look forward to hearing the public’s feedback when the Let’s Talk Farming roadshow tour is in full swing over the next few months.”
One of the booklets that have been developed as part of this promotion features TV personality and farming guru Adam Henson.
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