Dove campaigns with large outdoor erections
Dove beauty brand has concocted a unique outdoor campaign with specialists APN Outdoor, constructing oversized 3-D prop billboards above two of Australia’s busiest thoroughfares.
Each erection compares Dove’s new soap product against a food grater in a bid to highlight its target qualities.
“With every Dove campaign, we want to go further than just what’s expected,” said Caroline Gregory, Dove’s brand manager.
“We needed an effective way to bring this message to life and the bespoke builds give it that lift to make our audiences look twice”.
The 3-D campaign runs in Sydney and Melbourne metropolitan thoroughfares, and is supported across the country on billboards.