By Ishbel Macleod | PR and social media consultant

May 6, 2013 | 1 min read

Tropicana is unveiling a TV and outdoor campaign as it looks to promote its single serve range, promoting the brand as ‘goodness on the go’.

The campaign is set to see ‘painting London orange’ as it takes over central London train stations, with the aim of driving sales for local retailers and café owners.

Sioned Winfield, marketing manager at Tropicana, said: “With this campaign, our aim is to drive uptake with new and existing Tropicana customers. We would encourage retailers to make the most of the biggest ever investment in Tropicana to help unlock the on the go juice occasion, by stocking up on the core single serve flavours, as well as the other delicious blends such as Orange & Mango and Orange & Raspberry.”

As well as the outdoor campaign, Tropicana is today unveiling a new TV ad, seeing a new version of the 2012 grower advert.

The advert will look to build on Tropicana’s heritage and expertise, promoting that it is hand-picked.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

More from Advertising

View all