TV ad spend approaches $ 4 billion
Figures gathered by the Australian Communications and Media Authority have shown an upward spend in ad revenues, bring the total revenue spend in the TV sector to $3.97 billion
The ACMA annual figures show an increase in ad spend
Collective profit for Australia’s 68 commercial television stations has increased by more than $60m. The Australian said the figures represented a huge increase in spending on news programming.
“The rise in news and current affairs spending reflects a major increase in resources commercial TV networks devoted to the genre in building daytime bulletins and an increasingly tight battle for viewers in the crucial hour from 6pm,” it said.
“The annual Broadcasting Financial Result data compiled by the media regulator shows spending on news and current affairs by Australia's commercial television stations rose from $243 million in 2009-10 to $375m in 2010-11.”
It added that Nine and Seven's 6pm bulletins have undergone “substantial format and design changes”, alongside Network Ten’s recent efforts to bolster its news and current affairs output.
Total, spending on all Australian programming sits at $1.264 billion, whilst spending on overseas programming sits at $432m.