LOVEFiLM launches new streaming app
LOVEFiLM has launched a new streaming app for internet-connected devices which boasts enhanced features and a fresh interface.
Already available for the PS3 the app extends the popular Watchlist function to all devices, enabling users to create an unlimited streaming playlist and allows streamers to view in HD in the UK for the first time.
It will also implement an improved search function and recommendation engine and incorporates a new display on the homepage to track of content which is currently being viewed
Simon Morris, chief marketing officer at LOVEFiLM, said: “With the new and improved LOVEFiLM Instant app launching on PS3 we continue to offer our members a market-leading viewing experience. The improved search engine, user interface and other improvements make discovering new content easier than ever before, whilst the addition of popular features such as the Watchlist allow members to plan their viewing around their busy schedules.”
Fergal Gara, vice president and managing director for Sony Computer Entertainment UK and Ireland, said: “LOVEFiLM has been a fantastic part of the services offering on PlayStation 3 since 2010. Now with a brand new improved app coming first to PlayStation 3 plus the addition of HD content, this is a huge enhancement to the PlayStation entertainment portfolio and even more relevant for our millions of UK customers.”
LOVEFiLM Instant will subsequently be rolled out to PC, Mac or via Nintendo Wii and Wii U, Microsoft Xbox 360, Sony Playstation®3, Kindle Fire HD and Kindle Fire and Apple iPad.