Cuprinol continues ‘Cheer it up’ campaign with special offer tester promotion and TV advertising campaign
AkzoNobel garden preservation product developer Cuprinol is to release the latest TV instalment in its ‘Cheer it up’ campaign, which aims to remind consumers that through the use of its ‘Shades’ range they can add a new lease of life to their tired wooden furniture.
The campaign, developed by 18 Feet & Rising, will break on 18 May as the brand also introduces a special offer of three testers for £1, as highlighted in the advert which will run for three weeks on TV and online.
Kathryn Ledson, marketing manager specialist brands at Akzonobel, commented: “Cuprinol has always been passionate about protecting garden wood and enhancing outdoor spaces. We want our new campaign to show people how simple it can be to add personality and colour to outside spaces and inspire people to ‘Cheer It Up!' With the new range of Garden Shades, it’s the perfect time to brighten up Britain’s gardens.”
Production on the 10 second TV advert was by Suthon Petchsuwan and post production by Mum Films.
Media planning and buying has been handled by MediaCom.