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BJL co-creative director Pete Bastiman departs to spend more time with family


By Stephen Lepitak | -

April 30, 2013 | 3 min read

BJL co-creative director Pete Bastiman has left the Manchester-based agency after five years to return to Scotland to be with his family.

Bastiman, who has been at the agency for five years following a brief stint at TBWA\Manchester, left last week in order to spend more time with his family, who live in Edinburgh.

He explained the The Drum that after five years of travelling between Edinburgh and Manchester, the time had come to spend more time with his family, and that he had begun to work in a freelance capacity with former Robson Brown and Frame creative director David ‘Bish’ Ayelsbury.

Nicky Unsworth, managing director of BJL, explained that Bastiman’s creative partner Tom Richards would continue to oversee the creative department at the agency on his own.

“Tom will remain creative director and we won't be looking for a direct replacement for Pete – we have a very established creative department and a strong senior team within it, and Tom will continue to lead that team,” said Unsworth.

During his time at BJL, Bastiman has been highly involved in the creative industry within the regions and Scotland, winning several awards at the Roses Creative Awards as well.

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BJL is an integrated agency, creatively focused and commercially aware. We work with brands – often challenger brands and nearly always brands in transition – to help them stand out and be successful in today’s world. We believe many voices talking as one are incredibly powerful; Your social media amplifies your PR which builds on your advertising, which heightens the relevance of your CRM and provides a base for your content creation, and so on. So we work in a way today’s consumers live. Connected. BJL is a mix of strategists, planners, creatives, digital and social specialists, PR and brand teams. Our role is most often as lead agency, developing and delivering integrated campaigns. We do this with a team of 85 split across 2 offices: Manchester (Spinningfields) and London (Shoreditch). Part of Dentsu

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