53% now look out more for promotional offers and 65% buy own brands
Over three-quarters (78 per cent) of Britons are actively bargain-hunting, with 65 per cent saying that they have increased the number of own-label brands they buy, The Future of Britain research has found.
The first findings from a year-long research programme by OMD UK and MMR Research Worldwide found that 53 per cent look out more for promotional offers, and 33 per cent give less money to charity.
Earlier this month, Which? said that own-brand products sow confusion amongst shoppers by imitating the design, fonts and colour schemes of established brands packaging.
Over 2,000 Brits were surveyed by MMR Research Worldwide in late March, seemingly showing that the horse meat scandal has not put the public off buying own-labels – although the Future of Britain research did find that only 19 per cent believe that supermarkets have the best interests of customers at heart.
However, supermarkets are trusted to have interests at their heart more than Google – which only 17 per cent trust: the same percentage that trusts religion institutions.
This figure gets even lower for Facebook (nine per cent) and the media (six per cent).
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