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the Macallan Edrington

Whisky brand The Macallan appoints Equator for website


By Ishbel Macleod, PR and social media consultant

April 29, 2013 | 2 min read

Premium spirits company Edrington has appointed Equator to create a new website for whisky brand The Macallan.

The agency, which last year created a digital platform for The Macallan’s annual Masters of Photography competition, will look to build a responsive site, as well as an online store with the aim to support global online sales.

Garry Hamilton, business development director at Equator, said: “We are really pleased to further develop our relationship with Edrington and The Macallan and are excited about working with them on the new website.

“The Macallan is not only a whisky but also a lifestyle brand and when it comes to its online presence, the team is willing to push the boundaries and pioneer the latest technologies to create something cutting edge that personifies the exquisite brand personality.”

Annabel Kohler, marketing innovation manager at The Macallan, added: “At the outset of our relationship, Equator put in the time to get to know our products, our consumers and the team, which has given them a great understanding of our brand positioning and aspirations.

“We were extremely impressed both with the creativity and technical expertise of the team in creating a completely unique and innovative digital platform for The Masters of Photography and are full of anticipation about how they will interpret this latest brief.”

The Macallan was founded in 1824.

the Macallan Edrington

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