The Drum Awards Festival - Official Deadline

-d -h -min -sec

Premier League

Football fans encouraged to find their Barclays Premier League football player twin with My Player Twin site

Author

By Gillian West, Social media manager

April 29, 2013 | 1 min read

Barclays, official sponsor of the Premier League, has unveiled My Player Twin: a website that uses facial recognition technology to help football fans find their Barclays Premier League footballer twin.

Created by Barclaycard’s direct marketing agency RAPP, the site allows fans to upload an image of their face to find their nearest match using the same facial recognition technology as airport scanners to match fans faces with one of the 500+ Premiership players.

My Player Twin’s scanning process detects symmetry, features and expression for a credible and often humorous match. An inbuilt accuracy rating enables uses to distinguish the top scorers from the benchwarmers alongside an online gallery showcasing the most accurate top twins on the site.

Once a user has found their twin the site encourages sharing through Facebook and Twitter to enable social interaction.

Premier League

Content created with:

RAPP

RAPP is a global, data-driven creative community that builds direct, meaningful and high-value relationships between brands and people. At RAPP, with our unrivalled...

Find out more

More from Premier League

View all

Trending

Industry insights

View all
Add your own content +