Football fans encouraged to find their Barclays Premier League football player twin with My Player Twin site
Barclays, official sponsor of the Premier League, has unveiled My Player Twin: a website that uses facial recognition technology to help football fans find their Barclays Premier League footballer twin.
Created by Barclaycard’s direct marketing agency RAPP, the site allows fans to upload an image of their face to find their nearest match using the same facial recognition technology as airport scanners to match fans faces with one of the 500+ Premiership players.
My Player Twin’s scanning process detects symmetry, features and expression for a credible and often humorous match. An inbuilt accuracy rating enables uses to distinguish the top scorers from the benchwarmers alongside an online gallery showcasing the most accurate top twins on the site.
Once a user has found their twin the site encourages sharing through Facebook and Twitter to enable social interaction.
Content created with:
RAPP
RAPP is a global, data-driven creative community that builds direct, meaningful and high-value relationships between brands and people. At RAPP, with our unrivalled depth of expertise in first-party data, we’ve been observing and cataloguing real people’s lives for 50 years. In today’s world the balance of power has shifted, and customers are in control, which is why we put people and their preferences at the heart of the brand experience. With a talent base of more than 1,600 professionals in 18 offices, we help brands grow the value of real people by understanding what really matters and creating experiences that are right for real people, with real needs, in real time, creating marketing that matters. Our expertise in data and marketing sciences allows us to deliver our clients actionable human insight - an incredible understanding of genuine motivations, observed transactions and actual interactions. Our process reflects how real people think; we balance the left brain and the right, and we do our best work when we bring Precision and Empathy into balance. Building on our data foundation, RAPP delivers a range of capability across social, digital, customer experience and technology.
Find out more