The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

April 28, 2013 | 1 min read

The young woman in this ad is so tall that she can't find a mate with the same stature, so when her latest potential paramour rolls up in the advertised vehicle she's momentarily dejected. But what's this? The man's a giant. She gets her 'happy ever after' and the public learns that this small car isn't as small as they supposed.

Agency: adam&eveDDB

Creative: Patrick McClelland / Feargal Ballance

Production Co: Gorgeous Enterprises

Director: Chris Palmer

Volkswagen

Content created with:

Adam+Eve

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