The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

April 27, 2013 | 1 min read

This amusing ad for Cif... hang on a sec - "amusing ad for Cif"? Are you sure? Yep, we've checked and it really is. Anyhow, this amusing ad for Cif has an unscrupulous fellow taking advantage of the product's cleansing qualities to feign a robbery. It's an ingenious plot and, like we said, an amusing ad for Cif.

Agency: DLKW Lowe

Creative Director: Richard Denney / Dave Henderson

Creative: Jack Patrick / Luke Bartley

TV Producer: Sushi Samarawickrema

Production Co: Nice Shirt Films

Director: Borkur

Producer: Judy Vermeulen

Photography: August Jakobsson

Production Designer: Kajsa Soderlund

Post Production: Jon Hollis

Grading: Prime Focus

Editing House: Trim

Editor: Leila Sarraf

Sound Designer: Gunnar Oskarsson


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