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JWT Sydney’s Kleenex campaign hits the air on Sunday


By Steven Raeburn, N/A

April 26, 2013 | 2 min read

Kleenex’s “Share the Softness” campaign designed by JWT Sydney hits the TV airwaves on Sunday.

Shaynna Blaze appears in the campaign

The campaign includes new 30 second and 15 second TV ads to be aired nationally on free to air TV and Foxtel.

The campaign is supported by digital advertising, social media and in store activity. The campagn’s media buying was undertaken by Mindshare, and the campaign’s digital agency is Soap

"The Kleenex brand is more than just Australia's softest tissue, it's a brand that cares about bringing softness to the lives of consumers,” said Jane McGlinchey, Kleenex marketing manager.

“This campaign is about reminding consumers to take a step back from their busy lives and take the time to do something special for the people they care about."

The adverts feature contributions from campaign ambassadors, Marion Grasby from Masterchef and Shaynna Blaze from Selling Houses Australia.


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