Publicis Groupe CEO Maurice Levy admits "surprise" at Twitter and Starcom MediaVest deal
Publicis CEO Maurice Levy has expressed his "surprise" at being the first marketing services group to agree a major advertising deal with micro blogging site Twitter, following the announcement of the deal with Starcom MediaVest.
Speaking to The Drum from Publicis Groupe Investor Day, Levy said of the deal, which will see the group's media buyer Starcom MediaVest provide it's clients such as Microsoft, Coca-Cola, Proctor & Gamble and Walmart with premium advertising placements through the platform while also accessing its data and research, that he was both "excited and happy" that it had been agreed.
"I'm extremely pleased and amazed that again on this deal we have been first. It is something that is quite surprising to see that we are the very first one again. We were first with Google, first with Facebook and now Twitter."
Announcing the deal earlier, Adam Bain, Twitter’s president of global revenue said: “We think that the industry had been focused in the wrong area, which was making a decision between Twitter and TV. That’s not what we believe. Twitter is a bridge.”
It has been reported that the deal is worth over €200m Euros. It is not tied to any specific SMG clients and not exclusive, meaning that Twitter will be able to agree similar deals elsewhere.