Ad of the Day: Evian - Shop Window

The charm of these dancing babies is all is down to the way this ad has been directed. A young man catches sight of his reflection as an infant, and when he experiments with dance moves, the baby dances right back. Others latch on, with childish delight.

Agency: BETC Euro RSCG (Paris)

Creative Director: Rémi Babinet

Creative: Agnes Cavard / Valérie Chidlovsky / Felix Falzon

TV Producer: Fabrice Brovelli

Production Co: Iconoclast (Paris)

Director: We Are From LA (repped by Somesuch & Co)

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