The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

April 23, 2013 | 1 min read

The charm of these dancing babies is all is down to the way this ad has been directed. A young man catches sight of his reflection as an infant, and when he experiments with dance moves, the baby dances right back. Others latch on, with childish delight.

Agency: BETC Euro RSCG (Paris)

Creative Director: Rémi Babinet

Creative: Agnes Cavard / Valérie Chidlovsky / Felix Falzon

TV Producer: Fabrice Brovelli

Production Co: Iconoclast (Paris)

Director: We Are From LA (repped by Somesuch & Co)


Content created with:

BETC Paris

Founded in Paris, France in 1995, BETC has become known throughout the advertising industry for its creativity and iconic campaigns led by co-founder Remi Babin...

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