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Brighthouse Drum News UK

BrightHouse appoints Jaywing for data management

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By Ishbel Macleod | PR and social media consultant

April 22, 2013 | 1 min read

BrightHouse has announced the appointment of Jaywing to handle its credit risk analysis and data management.

Jaywing will build for BrightHouse a credit risk data mart to consolidate application and transactional data to create a single customer view, and will look to implement industry-leading credit risk strategy, analysis and insight, reporting, modelling and fraud detection.

David Poole, credit and risk director at BrightHouse commented: “We liked the way Jaywing’s consultants just rolled up their sleeves and got stuck into the task. Their expertise in data management, credit, and fraud risk is second-to-none. They have shown themselves to be highly capable and flexible at both building and interpreting data in order to extract valuable insight from it. In no time at all they have become valued members of the team.”

Brighthouse Drum News UK

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At Jaywing, we’ve made it our mission to help clients establish concrete foundations in a world of shifting sands. As a data-powered integrated agency, we bring together the best minds in data intelligence, creative engagement and channel performance to uncover unique insights that enable smarter outcomes. The result? Better performing, effective solutions that create certainty, maximise opportunity and eliminate chance.

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