Ad of the Day: Axe - Stairs
Lynx has made it clear that nothing beats an astronaut - ever. So where do you take the campaign from there? There's only one answer: you, shower-gel-using-man, become the astronaut himself.
This lovely ad with its exquisite attention to detail - the abandoned lingerie, the mp3 earbuds next to the discarded helmet, the still-smouldering space suit - are all deliciously filmed, and its dramatic POV, cinematic music and atmosphere of imminent revelation are a pleasure from start to finish.
Especially clever - once again - is the use of a man who's not impossibly buff and lantern-jawed... though his assured, next-door-James-Bond smile is irresistible when you consider that he's just landed his rocket pod on the tarmac outside. Superb
Agency: Bartle Bogle Hegarty
Creative Director: David Kolbusz
Creative: Gary McCreadie / Wesley Hawes
TV Producer: Ruben Mercadal
Production Co: Blink
Director: Tom Tagholm
Producer: Bruce Williamson
Executive Producer: James Bland
Photography: Vincent Warin
Production Designer: Andy Kelly
Production Manager: Ellie Britton
Post Production: Framestore
Editing House: Stitch
Editor: Tim Hardy
Audio: Wave
Sound Designer: Aaron Reynolds
Music Production: Beacon Street Studios
Content created with:
BBH
Bartle Bogle Hegarty is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles and employs more than 1000 staff worldwide.
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