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Manchester Arndale launches out-of-home campaign

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By John Glenday | Reporter

April 19, 2013 | 1 min read

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Manchester’s Arndale shopping centre has launched an out-of-home campaign to entice shoppers through its doors.

Created by Refinery Marketing Communications the push will include a six and 48-sheet poster campaign, in-centre POS and digital screens as well as marketing support on www.manchesterarndale.com, Twitter & Facebook.

This dovetails with a door-drop of the Spring INSIDE style guide, an eight page mailer which will be distributed to 150,000 Mancunian households.

The campaign will showcase some of the products on offer in the Arndale’s 240 stores to reinforce the brands central message – Whatever you’ve got in mind, we’ve got inside.

In recent months the shopping centre has experienced strong engagement from shoppers on its social channels with Facebook fans increasing by 57 per cent and Twitter followers up by 474 per cent.

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Refinery Marketing Communications

We’re Refinery, an independent branding and communications agency. We’re open minded, collaborative and put people at the heart of everything we do. We find that when the right people, with the right mindset, are brought together, good things happen. We make work that works, and believe that the simple truth, well told, lies at the heart of the most powerful brand messages. And though we are known for (and have particular knowledge of) communicating with retail and trade audiences, our clients are varied and diverse. They come to us with ambitions, eager for creative solutions, and expecting results. They stay with us because they get them.

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