By Gillian West, Social media manager

April 19, 2013 | 2 min read

Life and pensions company Aegon UK has released its latest brand-building campaign to coincide with Sky’s Aegon GB Fed Cup Team coverage this weekend.

The campaign theme ‘With you from first serve to match point’ links the support Aegon gives to tennis players of all ages with how it helps its customers prepare for the future.

As lead partner of British Tennis Aegon’s sponsorship of Sky Sport’s multi-platform tennis coverage is central to the campaign which was developed by lead creative agency Billington Cartmell.

“We’re in our fifth year as lead partner of British Tennis, during this time our investment in the sport has achieved real results at all levels of the sport. This campaign highlights the success our partnership is delivering from grass roots up. At the same time, as a business, we’ve developed new propositions to meet the needs of our customers whether they’re planning ahead or ready to take income in retirement. The campaign draws parallels between the two, using striking imagery,” said Ageon’s head of brand, Susan Wilcock.

Sky sponsorship will be upweighted in June and early July, coinciding with Aegon’s three prominent grass-court events. Consumers, advisors and employers will be targeted via national press, trade press and an integrated digital campaign. Media buying was handled by Ptarmigan.

Aegon Sky

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