Audi has teamed with Disney to launch an integrated campaign to promote Iron Man 3, the Marvel film which is set to launch next Thursday, 25 April.
This is the first time Marvel and Audi have activated their global promotional relationship in the UK, which will see TV ads run from tomorrow, as well as a CRM campaign which will give Audi customers the chance to attend one of 35 special preview screenings around in the UK before the film is released nationwide.
The deal was developed by Disneymedia+, the integrated ad sales, promotions and marketing solutions arm of Disney, UK and Ireland, and Audi.
Barnaby Rothwell, director of promotions at Disneymedia+ EMEA, said: “As a slick, stylish and adrenalin-fuelled brand, Audi is a great choice for us to work with alongside the UK release of Marvel’s Iron Man 3. The exciting action-packed nature of the film and the Audi brand are both reflected in the campaign’s activity and we believe fans will enjoy these promotional offerings.”
The film features Tony Stark driving an Audi R8.