Heineken rolls out largest UK outdoor campaign

Heineken is to roll out its largest UK outdoor campaign to promote its flagship imported lager.

The nationwide ‘Alive’ campaign will feature outdoor activity across road, rail and underground sites in London, Liverpool, Manchester, Birmingham and Edinburgh from this month through until October, with media buying and planning through MediaVest.

Jacco Van der Linden, UK marketing director for Heineken said: “‘Alive’ is the largest outdoor campaign with the highest media weight in the history of the Heineken brand in the UK. Heineken is currently enjoying double-digit growth in the UK and the new campaign will make an important contribution towards Heineken becoming the UK’s leading premium lager brand.”

The brand will launch four executions of the campaign to highlight the product’s premium credentials.

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