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Nissan unveils “Impress With Sentra" Facebook experience with actor Omar Epps

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By Ishbel Macleod, PR and social media consultant

April 10, 2013 | 2 min read

Nissan is introducing the “Impress With Sentra" interactive Facebook campaign, which allows users to share a personalised video featuring actor Omar Epps, seeing them talked up as an incurable romantic, an adrenaline junkie or a business dynamo.

The campaign featuring the House M.D. actor was conceived and created by Nissan and TBWA\Chiat\Day LA, and looks to raise awareness of the 2013 Nissan Sentra.

Karl Dunn and Tito Melega, TBWA\Chiat\Day LA creative directors, explained: “To celebrate the new Nissan Sentra, we have created a shareable and fun experience that position Nissan fans in their greatest light.

“The options of how they would like to be portrayed by Epps link back to the qualities sported by the Nissan Sentra.”

The campaign will also see those who put themselves forward for a video being given the chance to win a $1,000 Great American Days Experience gift card for an adventure-filled day for two, a one-night stay at an upscale hotel and dinner at an exclusive restaurant for a romantic night for two, or a $1,000 Nordstrom or Brooks Brothers gift card for a stylish new wardrobe.

The competition will close on 1 May.

Nissan Facebook

Content created with:

TBWA\Chiat\Day New York

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