Cheil UK has announced the appointment of Fiona FitzGibbon as its first head of out of home.
Joining from CBS Outdoor, FitzGibbon will report to Cheil UK MD Matt Pye with a remit to formulate and deliver OOH strategy for clients across all disciplines, her role covers planning and buying, innovation, integration and creative guidance.
Of the appointment Pye commented: “Fiona’s appointment represents our ongoing commitment and company strategy to be unavoidably integrated, and our continued investment in hiring the best talent in the industry. From her time at CBS Outdoor, Fiona has hugely relevant experience of working on some incredibly high profile campaigns. She is a naturally strategic thinker and we have no doubt that she will play an important part in the future success of our business.”
At CBS Outdoor FitzGibbon was responsible for planning and delivering huge-scale campaigns including leading CBS’s London 2012 strategy, where she planned and managed LOCOG’s out of home campaigns. She also delivered OOH strategies for Westfield London and Westfield Stratford City.
FitzGibbon added: “Cheil UK is uniquely placed to act as pioneer in the OOH space with its suite of innovative services and truly integrated approach. I’m looking forward to working with the team to further enhance this offering.”