Budweiser The FA Cup

Budweiser campaign sees amateur photographers battle their professional counterparts for the best shot at The FA Cup Semi-Finals


By Gillian West, Social media manager

April 10, 2013 | 2 min read

Two ‘Phoneographers’ – amateur photographers who shoot entirely on smartphones – will be given the same accreditation as their professional counterparts as they battle it out with the long lenses to get the best shot at this weekend’s FA Cup Semi-Finals.

Part of the ongoing Budweiser initiative, which tells the story of the 2012/13 FA Cup season from a fan’s perspective, the official social reporters will be aiming to capture, edit and share all the action from the Semi-Finals.

The Phoneographers, 18 year-old Oliver Nielsen, who runs the @awaydays_ Twitter account, and 21 year-old Ope Odueyungbo, a London-based amateur street photographer, will be shooting pitch-side along with professional sports photographers.

Nielsen and Odueyungbo’s images will be shared on Twitter under the hashtag #tothedream with football fans also encouraged to Tweet their own FA Cup images under the same hashtag to @BudweiserUK for the chance to appear in the Budweiser fan film TV ad, airing during the final on 11 May.

“We're thrilled to be bringing these avid football and photography fans closer to the game they love in a way they can share with other fans in stadium and at home. It reflects the changing way people get their football updates and our desire to bring the magic of The FA Cup even closer to the fans, which social media certainly has the potential to do,” said Iain Newell, Budweiser’s UK marketing director.

“We hope the Phoneographer's shots will help celebrate the great moments from this season's Semi-Finals and capture the optimism of fans hoping to see their team reach the Final in May.”

Budweiser The FA Cup

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