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General Motors Facebook

After all that, General Motors is back advertising on Facebook


By Noel Young, Correspondent

April 10, 2013 | 2 min read

It was one of the most embarrassing advertising splits of all. Now, almost a year after General Motors publicly dumped Facebook advertising on the eve of the social network's IPO, the car maker is back on board.

Facebook: comeback of a client

Chevrolet is including Facebook, as part of its "Find New Roads"campaign, Chevrolet marketing chief Chris Perry has revealed.

"Today, Chevrolet is launching an industry-first, 'mobile-only' pilot campaign for the Chevrolet Sonic that utilizes newly available targeting and measurement capabilities on Facebook,"he told AdAge .

The comeback has taken a while. Former CMO Joel Ewanick - key to the decision to stop advertising on Facebook - was fired back in July after a row about a Manchester United sponsorship deal.

Before the split with Facebook, GM is said to have asked in a meeting if the car firm could run bigger, higher-impact ads than what was on offer. It didn't happen.

"What's clear is that GM is returning to Facebook ads despite not getting its way," said AdAge.

Facebook said in a statement, "We've had an ongoing dialogue with GM over the last 12 months and are pleased to have them back as an advertiser on Facebook.

" We look forward to working even more closely with GM in the coming weeks and months."

It was initially reported that GM was speaking to Facebook about advertising on the platform once again in January.

General Motors Facebook

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