Helen Shelley joins M Worldwide as creative director
Retail and branding consultancy M Worldwide has named Helen Shelley as its new creative director.
Shelley will now lead creative direction across all accounts working closely with co-managing partners Michael Heanue and David Martin to build a team that can bring the brand’s strategy and identity to life in 3D environments.
Of the appointment Heanue said: “Helen’s perfect for M Worldwide – her background is second to none and she has a great design eye, but most importantly for us and our clients, she lives and breathes the role that design plays in enhancing the customer experience.”
Joining from JHP where she held the role of director of retail design Shelley brings with her over 20 years’ worth of retail brand experience across various sectors.
Shelley commented: “I’ve enjoyed working on a diverse mix of projects for department stores, duty free, fashion boutiques, museum shops, and cafes over the years, and feel that M Worldwide’s ambitions, philosophy, and client base fits neatly into my own views on design. I'm looking forward working with M Worldwide's great integrated team.”
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