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nanoblur appoints Arena Media for £2m account


By Ishbel Macleod, PR and social media consultant

April 3, 2013 | 1 min read

Skin perfector brand nanoblur has announced the appointment of Arena Media to handle its £2m account, following a competitive five way pitch.

The media planning and buying agency has been appointed to help drive trial of the product, using TV, press and outdoor.

Dia Foley, VP of sales and marketing at Indeed Laboratories, which owns the brand, commented: “For all the hype about make-up and skincare, what women want from a cosmetic product is very simple: instant, visible results. We want to focus on our features while reducing the wrinkles, pores and other imperfections. We all just want to look like the best version of ourselves. To this end, we look forward to working with Arena to spread the nanoblur message.”

The campaigns will look to target ABC women aged 35 and over.

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