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King celebrates its 10th year in business with brand update and new Saga game launch


By Gillian West, Social media manager

March 27, 2013 | 2 min read

Cross-platform, bite-sized games publisher King is to celebrate its 10th anniversary with a brand refresh that includes the release of a new logo and branding, as well as launching a new Saga game for Facebook.

As part of the rebranding the company will no longer brand itself as, but solely as “King”.

“We have had lots of fun over the last 10 years making great games and we are honoured to have acquired such a loyal fan-base. The exceptional growth of our mobile, Facebook, and cross-platform audience is a testament to the care and craft that goes into our games,” said Riccardo Zacconi, co-founder and CEO of King.

“We’re pleased to announce the release of a Papa Pear, a new Saga game on Facebook. The game builds upon our Saga portfolio with new concepts that players are sure to enjoy.”

The Saga is an inventive reinterpretation of the iconic Japanese Pachinko games and the first King Saga game based on physics. Papa Pear Saga is now in soft launch with 60 unique levels, three different game modes and several boosters to help players advance through the game. A mobile version for iOS and Google Play is already in the offing.


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