By Stephen Lepitak, -

March 26, 2013 | 1 min read

The first ever integrated advertising campaign from Spotify has been released in the US as it targets a mass audience.

Developed by Droga5 New York, ‘For Music’ will include TV, digital and social activity to promote the music streaming service which aims to break into the mainstream, boasting 24 million users globally and 6 million paying subscribers.

Each aspect of the campaign has been created to depict an “emotionally resonant moment” that aims to explore what music means to users lives.

The first TV spot debuted last night during the first episode of the latest series of The Voice on NBC, and will be extended through a series of video vignettes and digital and social executions.


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Droga5 is a New York City-based global advertising agency with an additional office in London. The agency works across all platforms including, broadcast, print,...

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